Writing for thought leaders

BNY Mellon wanted to create a series of thought leadership pieces to share fresh insights with its clients and demonstrate its expertise. We worked with them to create articles for ForeSight, an online library of provocative and engaging pieces covering all aspects of their industry.

Key client benefits 
The articles and interviews we produced helped BNY Mellon gain favourable press coverage in key markets.
We created a tailored production process that allows us to manage almost all of the content creation while the client retains complete control.
We’ve put together a core team of writers and editors to ensure continuity and consistency as the project continues to grow and evolve.

Transforming complex information into one effective manual

Leading healthcare company Abbott Vascular needed to consolidate its inconsistent and outdated staff training materials. We completely revised numerous scientific documents to create one clear and comprehensive manual that’s now used by sales teams around the world.

Key client benefits 
We were able to offer Abbott Vascular the flexibility in costs and timings they needed to make the project work.
Our team quickly got to grips with the complicated source materials to edit and create new content where necessary.
Abbott Vascular published its 100-page Guide to Coronary and Endovascular Interventions on time and on budget.

Helping a UK bank become the SME Bank of Choice

Santander wanted to reposition and relaunch its products and services for smaller businesses. We helped the bank completely refresh its web copy and customer literature to match its new approach – and bring it a big step closer to its goal of becoming “the SME bank of choice”.

Key client benefits 
We worked under intense time pressure to interpret a large amount of background information, create a new tone of voice and meet demanding production deadlines.
Our account manager and lead writer acted as a virtual extension of Santander’s marketing team to give the bank a seamless project management experience.
Santander successfully relaunched its business banking operations with all online and offline copy reflecting the new strategy in tone, style and content.

Generating a buzz: launching a new product in just six weeks

Primecoach developed an innovative product, the KIID Generator, which creates key investor information documents for its fund and asset management clients. With just six weeks from brief to launch, we helped Primecoach create a website that introduced KIID Generator to the world.

Key client benefits 
We managed tight deadlines and the needs of three different project partners to develop a website that communicated the product’s key benefits in clear and concise terms.
We drew upon our global team to bring people with expertise in public relations, search engine optimisation and financial services to the project.
Primecoach’s website launched on time and on budget, and continues to generate successful leads for the KIID Generator.

Repurposing for success

A UK asset manager needed to make its website more dynamic, content-rich, and customisable – but it had no budget for creating any content from scratch. So we helped them repurpose their print collateral for the web, so they could relaunch their new site with plenty of engaging content.

Key client benefits 
We drew upon our global team of digital and financial writers, editors and project managers to source the right experts for the project.
We saved our client a significant amount of time and money by using financial writers with a solid grasp of digital, who revised the print materials quickly and accurately.
As well as making the print materials web-friendly, we edited them to suit the needs of three very different investor types: retail, institutional and advisers.