Writing for thought leaders
BNY Mellon wanted to create a series of thought leadership pieces to share fresh insights with its clients and demonstrate its expertise. We worked with them to create articles for ForeSight, an online library of provocative and engaging pieces covering all aspects of their industry.
Transforming complex information into one effective manual
Leading healthcare company Abbott Vascular needed to consolidate its inconsistent and outdated staff training materials. We completely revised numerous scientific documents to create one clear and comprehensive manual that’s now used by sales teams around the world.
Helping a UK bank become the SME Bank of Choice
Santander wanted to reposition and relaunch its products and services for smaller businesses. We helped the bank completely refresh its web copy and customer literature to match its new approach – and bring it a big step closer to its goal of becoming “the SME bank of choice”.
Generating a buzz: launching a new product in just six weeks
Primecoach developed an innovative product, the KIID Generator, which creates key investor information documents for its fund and asset management clients. With just six weeks from brief to launch, we helped Primecoach create a website that introduced KIID Generator to the world.
Repurposing for success
A UK asset manager needed to make its website more dynamic, content-rich, and customisable – but it had no budget for creating any content from scratch. So we helped them repurpose their print collateral for the web, so they could relaunch their new site with plenty of engaging content.